Analytics Strategy

We provide a structured approach to collecting, analysing and interpreting your data.

No matter what type of website you have, having a strategy in place will deliver positive change to maximise conversions.

Measurement Plan

• Together we define your business objectives and how you expect to measure these outcomes with your Analytics set-up.

• We document in this plan the data that is most important to your business.

• This includes your overall business objective, different strategies that support that objective and tactics that will achieve that strategy.

Analytics Roadmap

• We translate your strategy into a plan of action, outlining how to implement your strategy’s key initiatives by breaking down goals into actionable activities.

• This framework is a timeline that empowers you to evaluate the value of each strategic initiative, alongside limitations, to streamline efficiencies and maximise achieving your business objectives.

• The roadmap documents key milestones and dependencies, you have a goal - the roadmap structures how you will achieve it.