Analytics Support
Data integrity is fundamental to understanding customer behaviour correctly on-site. With efficient analytics set-ups, we ensure your analytics are robust.
Our support will solve trust and data integrity challenges, allowing you to have confidence in the decisions important to your business.
Google Analytics 4/ Adobe Analytics Set-Up
Implementation to receive data into your analytics platform.
Data governance and data retention checks to meet GDPR and/or other regulations.
Data security ensured with user access management.
Google Analytics 4/ Adobe Analytics Audit
A comprehensive overview of the existing set-up.
Focus on auditing key areas such as implementation to receive data, data governance practices and data security checks.
A review of you measurement strategy will be provided alongside implementing fixes and additional tracking.
Google Tag Manager/ Adobe Experience Platform Set-Up
Working with developers to put Google/Adobe Tag on-site.
Creating GA4 configuration tag, triggers and exceptions, or for Adobe creating evars and props in accordance to the business reference document.
Finally testing to ensure all pages are tagged accordingly.
User Experience (UX) Report
Based on existing analytics data, examine the core behavioural metrics of your audience.
Highlight technical issues with your site impacting the user experience.
Identify user navigation and exits, present opportunities for you to improve user experience with granular analysis.